Sharjah Press Club to Organise Seven Specialised Sessions at IGCF 2019

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Sharjah Press Club, a platform for the professional development of UAE’s press and media professionals and a Sharjah Government Media Bureau (SGMB) subsidiary, is organising seven specialised sessions during the 8th edition of the International Government Communication Forum (IGCF), which will be held on March 20-21 at Expo Centre Sharjah. The sessions will address vital topics in media that are aligned with the forum’s theme ‘Behavioural Change Towards Human Development’.

Key media issues and their role in shaping public opinion :

Day 1, March 20, will see three of the seven sessions being organised by SPC. The first one titled ‘Conversations with Media Personalities’, will begin at 9:00am and feature Egyptian journalist Muna Al Shadhili, and Lebanese journalist and poet Zahi Wehbe, who will discuss the professionalism and positive impact of media content, with a specific focus on Arab talk shows  . 

 

At 11:30am, a panel discussion titled ‘Journalism…Between Desire and Dread’, will explore how to encourage students to study media and journalism and the required mechanisms to achieve this purpose. The session’s speakers are Mohammed Jalal Al Raisi, Executive Director of the Emirates News Agency, WAM; Randa Habib, Director of the Amman, Jordan, Bureau of Agence France-Presse (AFP); Dr. Sami Abdel Aziz, Professor of Media, Cairo University; and Dr. Fatima Al Salem, Professor of Electronic Media and Journalism, Kuwait University.

 

At 1:30pm, Sami Al Reyami, Editor-in-Chief of Emarat Al Youm newspaper and Mohamed Chebaro, Media and Communication Specialist, Thomson Reuters, will speak at a session themed ‘Content leading to Visions and Ideas’. The session will be moderated by media personality, Ammar Taqi, and will underpin the role of content in cognitive communication between individuals, the art of choosing the right vocabulary in media and the influence of media in society.  

 

Media psychology and children’s media:

Day two (March 21) sessions begin at 10:00am, with the first session themed ‘Human Behaviour and Media…Analysis and Interpretation’. During the session, Mazen Nahawi, CEO of CARMA, will speak about the significance of media information analysis and its impact on human behaviour, and will shed light on how modern technology is on the forefront of following particular trends that reflect public psychology.

 

The 11:30am session, titled ‘Children’s Media and the Making of New Generations’, will host Maryam Al Serkal, Chairperson of Majid Kids TV, and Badr Ward, founder of Lamsa application, as key speakers and Caroline Faraj, Vice President, CNN, as moderator. The session will discuss the role of children's channels in shaping young generations, the challenges of children’s media and how media shapes a child’s personality.

 

At 1:00pm, a session titled ‘Making a Difference in 60 Seconds’ will be dedicated to highlighting the role of social experiments in media and how to use these experiments, particularly among young people, as tools to instil and enhance positive values in humans. The panel discussion will host Saeed Mohammed Al Nathri, Director General of the Federal Youth Foundation, and media personality Maisoon Abu Baker as speakers.

 

The closing session, titled ‘Improving Corporate Communication through Behavioural Psychology Techniques’, will be held at 2:10pm in collaboration with Harvard Business Review Arabic. The interactive session will discuss the impact of behavioural psychology on corporate communication. It will also showcase the mechanisms for achieving effective corporate communication.

 

Speakers at this session include Dr. Ali Fenwick, an academic and specialist in organisational behaviour and innovation; and Dr. Faisal Naro, Head of Strategic Management and Coordination of the Executive Director Office, Economic Cooperation and Development Organisation. The session will be moderated by Hamoud Al Mahmoud, Editor-in-Chief of Harvard Business Review Arabic and aliqtisadi.com.

 

Asma Al Juwaied, Manager of Sharjah Press Club, pointed out that the aim of participation in the 8^th edition of IGCF is to generate effective recommendations and ideas to develop the government communication, press and media sectors in the Arab World, by bringing together leading industry specialists and professionals.  

 

She noted that over the past years, the Forum has established its position as a global event that attracts prominent influencers and experts and a leading platform that provides insights on the reality of government communication and the challenges and variables it might face in the future. 

The Sharjah Press Club aims at promoting continuous professional development among press and media professionals, refining their expertise through training courses, workshops and dialogue forums held in cooperation with industry leaders, experts and academics. The Club is committed to achieving the objectives of media work and coping with its variables, as well as addressing different cultural, intellectual and social issues during various events and platforms.