In keeping with its theme of encouraging greater community participation in shaping government communication to fuel the development process, the eighth edition of the International Government Communication Forum (IGCF 2019), will be hosting an array of sessions that will bring members of the UAE community to the centre-stage.
Titled ‘5x5-Five Challenges and Five Solutions in One Day’, this
3-hour session will be held twice, once on each day of the two-day forum on March 20-21, 2019, to bring in point of views from five different segments of the UAE community -- adolescents, youth, parents, the differently abled, and communication experts. These participants will shed light on five behavioural challenges that prevent these individuals from activating their roles in the country’s developmental process.
The session will also see them come up with five practical and implementable solutions to overcome these challenges.
Based on the IGCF 2019 theme ‘Behavioural Change Towards Human Development’, the ultimate aim of this adjunct session is to enrich the overall outcome of the forum by bringing the attending audiences a number of creative ideas, skills, perspectives and experiences.
The brainstorming session will explore the behavioural challenges that prevent individuals of various ages and professional backgrounds from actively contributing towards the development of their country. Examples of such behavioural challenges include inaction and negativity, addiction to electronic games, resorting to time-consuming social activities, selfishness, lack of positive impact by media channels and a dearth of positive, motivational government messages, and others.
This will be followed by identifying five challenges to be considered as priority discussion points during the day.
Five solutions per behavioural challenge will also be tackled. This will be followed by a vote to select the best and most effective solution. The group will also discuss the implementation aspects for each selected solution. A brief report summarising the challenges and solutions to be shared with the media and audience.
The first brainstorming session will be held on Wednesday, March 20, at 12:00 noon, while the second one will take place on Thursday, March 21, at 11:00 am. Each session will provide an opportunity for the participants and audience to debate and interact to identify the greatest possible number of behavioural challenges that hinder individuals of various ages and professional backgrounds from contributing to development efforts and preparation for the future of their country in an active and positive manner.