International Government Communication Centre of the Sharjah Government Media Bureau (SGMB) is hosting an exciting interactive session at the Sharjah International Book Fair titled "Leading Creativity in Government Communication" by leading international motivational speaker Kevin Abdul Rahman on November 1st and 2nd.

This is the first International Government Communication Centre (IGCC) partnership with the popular Sharjah International Book Fair (SIBF) and seeks to enhance its role in developing government communication in the region, arming it with new insights and ideas in this fast developing field.

The interactive session titled “Leading Creativity in Government Communication” stems from the recommendations of the International Government Communication Forum (IGCF) hosted by the IGCC every year. The experts participating in the IGCF have emphasised moving to interactive communication stressing the need to put more effort into activating and offering more workshops and courses that improve the performance of practitioners and workers in the field of government communication. 

The IGCC interactive session targets workers in government communication sector and university students looking to embrace it as a career and will discuss the ways of changing one’s way of thinking and unleashing their creative potential.

During the session, Kevin Abdul Rahman, the renowned motivational speaker, will reveal the creative ways in which leading innovators and leaders lead governments, nations and organisations.

Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council (SMC) stressed the importance of the Centre to attract international expertise to support the capabilities and performance of government communication staff and to arm them with the knowledge of the best international practices in government communication

He pointed out that the initiative of the IGCC, unveiled during the International Government Communication Forum earlier this year, is driven by the vision of building an integrated government communication system and advanced platforms for producing knowledge and specialised programmes for training and improving skills and capabilities in government communication.

The Chairman of SMC emphasised that the Centre aims to enhance the abilities of all those employed in in the government communication sector through implementing world-class programmes in professional development and training. 

Sheikh Sultan bin Ahmed Al Qasimi said that the IGCC is participating in the SIBF for the first time and focusses on the importance of interactive communication, which has become a key player in institutional work in various entities. The interactive session, which comes within the framework of the IGCC objectives is aimed at encouraging creative thinking among those employed in government communication sector, he added. 

He called on all those working in the government communication sector as well as private sector in Sharjah and other emirates to be part of one of a kind interactive session.  The Chairman of the SMC said that the IGCC has especially reserved 10 free seats for media and communication students.     

Kevin Abdul Rahman is a leading motivational speaker and trainer who conducts more than 300 interactive sessions for senior government figures and heads of Fortune 500 companies. Author of a number of books, his work has been translated into more than 30 languages.