The identity of "Al Faya" combines simplicity and symbolism to represent the distinguished honey products, related products, and beekeeping. Its overall design resembles a vibrant flower, symbolising communication and renewal between nature and humans. The shapes forming the identity depict three wings that stand for growth, integration, and renewal, while the golden dot in the centre embodies purity and generosity. The top point reflects the shape of a bee.

Supporting food security and healthy living

Al Faya's products complement Sharjah's ambitious series of projects in food security and provide natural organic items for safe and healthy consumption by community members, including wheat, agricultural produce, vegetables, dairy, poultry, and other high-quality, nutritious products.

Sharjah’s vision for sustainability

Al Faya honey is a key component of sustainable agricultural development, aligned with the vision of His Highness Sheikh Dr Sultan bin Mohammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. It aims to promote the growth of the beekeeping sector in Sharjah, recognising its environmental significance in supporting pollination processes related to the propagation of plants and trees, and helping to preserve biodiversity. Al Faya organic honey features various types, including Sidr, Samar, Ghaf, Mangrove, and Flowers, along with the production of natural pharmaceutical products developed in partnership with esteemed European universities in this field.

Innovation and technology in beekeeping

"Al Faya" honey is produced using modern technologies that help accurately monitor bee activity, as sensors measure temperatures and humidity inside the hive, supporting the maintenance of an ideal environment for bees. Additionally, GPS positioning technologies track the locations and movements of apiaries, improving the efficiency of management, follow-up, and monitoring processes, and enabling quick intervention in case of any malfunction or sudden environmental change.